Professional Certificate in Public and Cultural Diplomacy and International Media
Center for International Law and Applied Diplomacy — Novera International University
1. Program Overview:
A specialized executive professional program extending over 14 weeks (84 total study hours), aimed at equipping participants with the tools and strategies of soft power, international reputation building, and the management of external communication and media in accordance with the latest global practices. The program combines live online lectures, applied workshops, and the design of diplomatic campaigns directed at international public opinion.
2. Program Objectives:
- Mastering soft power and cultural diplomacy strategies: understanding the mechanisms for employing culture, education, the arts, and sports to strengthen international presence and influence.
- Building national image and international reputation (Nation Branding): acquiring executive skills in formulating national identity, managing international perceptions, and designing targeted media campaigns.
- Professional competence in international communication and media crisis management: training in professional engagement with foreign correspondents and media, and managing official messaging during international crises.
- Countering disinformation and utilizing digital media: mastering digital diplomacy and social media techniques, countering rumors and information warfare, and measuring Key Performance Indicators (KPIs).
3. Target Audience:
- Personnel working in cultural and media attachés at embassies and diplomatic missions.
- Government communication, international public relations, and corporate communication officers in ministries and public and private entities.
- Media professionals, journalists, and content creators addressing international audiences.
- Individuals and researchers interested in political communication, public diplomacy, and international relations.
4. Training Program Modules (12 Modules):
1. Public Diplomacy and Soft Power.
2. Cultural and Educational Diplomacy.
3. Building National Image and International Reputation.
4. Government Communication and International Media.
5. Dealing with Foreign Press and Correspondents.
6. Designing Diplomatic and Media Campaigns.
7. Diplomacy through Social Media.
8. Countering Disinformation, Rumors, and Information Warfare.
9. Communication during International Crises.
10. The Role of Sports, Arts, and Tourism in Soft Power.
11. Measuring the Impact of International Campaigns and Performance Indicators.
12. Designing an Integrated Public Diplomacy Campaign (Practical Application and Graduation Project).
5. Quick Organizational Data:
- Duration and study load: 14 weeks | 28 lectures (56 interactive hours) | 84 total hours.
- Delivery system: interactive online (two lectures per week) + applied workshops.
- Language of study: Arabic with the use of English terminology and references.
- Assessment system: interactive participation, assignments and case studies, simulation, final examination, and graduation project.
- Final project: designing an integrated soft-power campaign for a country, university, or city, including the target audience, messages, channels, timeline, and measurement indicators.
