Professional Diploma in Digital Marketing
Marketing and Business Administration / Digital Marketing — Novera University
1. Program Overview:
An accredited professional and applied program extending over 3 months (80 hours of approved study load), aimed at preparing and qualifying digital marketing specialists and managers and entrepreneurs to build and manage comprehensive and successful marketing campaigns. The program covers modern digital marketing strategies, Search Engine Optimization (SEO), social media platform management and influencer marketing, paid Google and Meta advertising, marketing content writing and creation (Content Marketing), email campaign automation, performance analytics and data-driven decision-making, and e-commerce strategies and Conversion Rate Optimization (CRO).
2. Key Objectives:
- Strategy development and audience identification: mastering the digital customer journey, identifying target audience segments, and developing a Buyer Persona.
- Mastering search engines and paid advertising: applying on-page, off-page, and technical SEO techniques, managing paid advertising campaigns through Google and Meta Ads platforms, and improving Return on Investment (ROI).
- Content creation and communication-channel management: designing editorial plans, writing persuasive content and Brand Storytelling, implementing automated email campaigns, and conducting A/B testing.
- Digital analytics and e-commerce development: reading and tracking Key Performance Indicators (KPIs) through analytics tools, and improving user experience and Conversion Rate Optimization (CRO) for digital stores.
3. Target Audience:
- Digital marketing officers and specialists and Social Media Specialists.
- Content creators, bloggers, and copywriters seeking to enhance their marketing skills.
- Entrepreneurs, e-commerce store owners, and startup owners seeking to manage their campaigns and expand their sales.
- Graduates and students of Business Administration, Media, Information Technology, and Marketing.
4. Study Plan and Courses (8 Courses — 24 Interactive Lectures):
|
Course Code |
Course Title |
Number of Lectures |
Total Hours
|
|
MKT101 |
Fundamentals of Digital Marketing |
3 |
6 hours |
|
MKT102 |
Search Engine Optimization (SEO) |
3 |
6 hours |
|
MKT103 |
Social Media Marketing |
3 |
6 hours |
|
MKT104 |
Paid Advertising (Google & Meta Ads) |
3 |
6 hours |
|
MKT105 |
Content Marketing |
3 |
6 hours |
|
MKT106 |
Email Marketing and Marketing Automation |
3 |
6 hours |
|
MKT107 |
Digital Marketing Analytics and Performance Measurement |
3 |
6 hours |
|
MKT108 |
E-Commerce and Conversion Rate Optimization |
3 |
6 hours |
|
Total |
8 Courses |
24 Lectures |
48 Training Hours |
5. Organizational Structure and Assessment System:
- Duration and sessions: 3 months (evening period), at a rate of two lectures per week, two hours per lecture = 48 interactive training hours.
- Language of study and delivery method: Arabic and English | fully remote interactive training (Online).
- Distribution of credit hours (80 hours):
· 48 hours: live interactive lectures.
· 20 hours: required readings and open resources.
· 8 hours: chapter questions and self-assessment.
· 4 hours: final review and graduation project.
- Attendance and assessment requirements: attendance of no less than 75% of the lectures, and completion of periodic practical tasks and assignments.
- Certificate and graduation project: the graduate is awarded a Professional Diploma in Digital Marketing after preparing and presenting an integrated digital marketing plan for a brand and passing the online examination.
