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Professional Diploma in Digital Media and Influence Industry

 

Program Specification

Field and Subfield: Media and Digital Journalism / Digital Media and Influence Industry

 

1. Program Overview:

An advanced professional and applied program extending over 3 months (80 accredited study-load hours), aimed at enabling content creators, digital entrepreneurs, and influencers to build strong personal brands and develop digital-content strategies with broad and sustainable impact. The program covers the Creator Economy, building identity and personal branding (Personal Branding), scriptwriting and digital storytelling, strategies for understanding algorithms and organic growth (Organic Growth), audience psychology, sharing triggers, and creating positive trends, preparing the Media Kit and negotiating with sponsors, analyzing performance metrics (Analytics), employing artificial intelligence in content innovation, managing paid advertising campaigns and calculating return on investment (ROI), through to digital reputation management, crisis management, and the ethics of influence.

2. Key Objectives:

  • Understanding the creator economy and building the personal brand: Understanding the mechanisms of the digital market, identifying the precise niche (Niche), and formulating the media message and added value for the audience.
  • Mastering planning and influential content creation: Writing interactive scripts, employing the art of storytelling (Storytelling), and building strategic publishing plans aligned with audience interests and psychology.
  • Understanding algorithms and developing engagement: Using organic-growth mechanisms, encouraging sharing and reposting, and mastering the creation of positive trends (Trends).
  • Managing commercial and marketing aspects: Designing a professional Media Kit, negotiating effectively with companies and brands, managing advertising campaigns, and measuring financial and investment return (ROI).
  • Employing artificial intelligence and managing digital reputation: Using AI tools to analyze trends and generate ideas, and applying protocols to protect digital reputation and handle crises and criticism professionally.

3. Target Audience:

  • Current and aspiring content creators and influencers on platforms (YouTube, TikTok, Instagram, X, LinkedIn).
  • Digital-marketing, public-relations, and corporate-reputation management officers in companies.
  • Entrepreneurs, business owners, and experts wishing to build a personal brand (Personal Brand) that supports their businesses.
  • Graduates and students of media, marketing, digital communication, and business administration colleges.

4. Study Plan and Modules (12 Modules — 25 Interactive Lectures):

5. Organizational Structure and Assessment System:

  • Duration and Schedule: 3 months (evening period), at a rate of two lectures per week, two hours per lecture = 25 lectures / 50 direct interactive hours.
  • Training Language and Delivery Method: Arabic language | Fully online interactive and applied training (Online).
  • Distribution of Accredited Hours (80 total hours):
  • 50 hours: Direct and recorded online lectures.
  • 20 hours: Practical applications and building a digital identity.
  • 7 hours: Analysis and review of successful digital accounts and campaigns.
  • 3 hours: Evaluation and discussion of final production projects.
  • Assessment System and Attendance Requirements: Attendance at sessions and weekly submission of tasks, with continuous assessment of tasks and practical assignments.
  • Certificate and Graduation Project: The graduate is awarded a Professional Certificate in Digital Media and Influence Industry after completing and discussing the integrated graduation project, represented by: building and establishing a personal brand (Personal Brand), preparing a comprehensive 30-day content plan, producing 15 professionally filmed content pieces, and designing a sponsorship Media Kit.

 

 

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