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Professional Diploma in Visual Storytelling & Digital Content Creation

 

Program Specification

Field and Subfield: Media and Digital Journalism / Visual Storytelling and Digital Content Creation

 

1. Program Overview:

An advanced training and applied program extending over 3 months (80 accredited study-load hours), aimed at enabling content creators and digital creatives to employ the rules of visual storytelling and cinematic language to produce influential and engaging visual content. The program covers image composition, lighting, and color; writing visual scripts tailored to social-media platforms (YouTube, Instagram, TikTok); professional filming and audio recording using available equipment; editing techniques, rhythm creation, and effects; integrating motion graphics; building visual identity and personal branding; employing artificial-intelligence tools in generating ideas, images, and audio; in addition to publishing strategies, performance analysis, and increasing audience retention.

2. Key Objectives:

  • Understanding cinematic language in digital content: Understanding the foundations of visual composition, lighting distribution, color meanings, and selecting expressive angles to transform ideas into inspiring visual stories.
  • Mastering visual scriptwriting for platforms: Formulating dynamic visual texts and scripts suited to the algorithms and audience characteristics of digital video platforms.
  • Visual production and professional editing: Controlling filming techniques and field audio recording, and mastering editing software to build a fast and engaging rhythm supported by sound effects and graphics.
  • Employing artificial intelligence and building identity: Using generative image and audio tools to enhance production and designing a distinctive visual identity for the content creator.
  • Managing publishing and analyzing performance metrics: Building strategic publishing plans and understanding platform analytics to improve content reach and target-audience engagement.

3. Target Audience:

  • Digital content creators, YouTubers, and social-media influencers.
  • Visual-marketing officers and social-media platform managers in companies and institutions.
  • Photographers and editors wishing to develop storytelling and creative-direction skills.
  • Graduates and students of media, visual arts, graphic design, and digital communication colleges.

4. Study Plan and Modules (12 Modules — 25 Interactive Lectures):

5. Organizational Structure and Assessment System:

  • Duration and Schedule: 3 months (evening period), at a rate of two lectures per week, two hours per lecture = 25 lectures / 50 direct interactive hours.
  • Training Language and Delivery Method: Arabic language | Fully online interactive and applied training (Online).
  • Distribution of Accredited Hours (80 total hours):
  • 50 hours: Direct and recorded online lectures.
  • 20 hours: Practical applications and visual-content production.
  • 7 hours: Analysis and review of international visual-storytelling formats and models.
  • 3 hours: Evaluation and discussion of final projects.
  • Assessment System and Attendance Requirements: Attendance at sessions and weekly submission of tasks, with continuous assessment including assignments, production plans, and periodic examinations.
  • Certificate and Graduation Project: The graduate is awarded a Professional Certificate in Visual Storytelling and Digital Content Creation after completing and discussing the final graduation project: preparing an integrated digital identity and producing a series of professionally filmed and edited videos for social-media platforms.

 

 

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