Comprehensive Diploma in Psychological Measurement and Opinion Polls
Department of Psychological and Social Measurement and Evaluation — Novera International University
1. Program Overview:
An advanced and comprehensive professional program extending over 6 months (115 hours of approved study load), aimed at preparing and qualifying researchers, psychometric specialists, and professional data analysts in the fields of psychological measurement, social assessment, opinion poll design, and marketing research. The program focuses on the scientific methodology for constructing instruments and testing their reliability and validity, collecting field and digital data, conducting advanced statistical analyses, and interpreting psychometric reports.
2. Key Objectives:
- Mastering the construction and development of measurement instruments: understanding the steps involved in designing psychometric scales and questionnaires and scientifically verifying reliability and validity criteria.
- Mastering sampling and data collection methodologies: applying scientific sampling methods, employing digital technologies to collect responses, and observing ethical research standards.
- Mastering psychometric statistical analysis: training participants in data coding, descriptive and inferential statistics for hypothesis testing, and advanced factor analysis.
- Report writing and field applications: acquiring skills in preparing and interpreting psychometric reports and applying validated measures in psychological, social, and marketing fields.
3. Target Audience:
- Psychologists, social specialists, and measurement and evaluation officers in institutions and universities.
- Researchers and analysts working in opinion polls, field and marketing studies, and market research.
- Psychometric assessment officers and measurement centers in Human Resources and government entities.
- Postgraduate students and researchers in behavioral, social, and administrative sciences.
4. Training Program Modules (18 Interactive and Applied Modules):
1. Scientific Foundations of Psychological and Social Measurement and Opinion Polls.
2. Types of Data Collection Instruments and Methods of Selecting Them.
3. Stages of Preparing and Constructing Measurement and Survey Instruments.
4. Reliability and Methods of Verification.
5. Validity and Methodological Validity Requirements.
6. Pilot Testing and Instrument Refinement.
7. Scientific Sampling Methods and Techniques.
8. Digitization and Electronic Data Collection Technologies.
9. Ethics and Quality of Data Collection.
10. Data Coding and Cleaning.
11. Descriptive Statistics and Response Summarization.
12. Inferential Statistics for Hypothesis Testing.
13. Factor Analysis and Advanced Analyses.
14. Applications of Validated Psychological and Social Measures.
15. Applications of Opinion Polls and Marketing Studies.
16. Writing and Interpreting Psychometric and Survey Reports.
17. Practical Applications and Field Case Studies.
18. Applied Graduation Project and Discussion.
5. Program Data and Organizational Assessment:
- Field and specialization: Psychological and Social Measurement and Evaluation / Measurement and Opinion Polls.
- Duration and sessions: 6 months (evening period) | 36 lectures (72 direct training hours, with two lectures per week and two hours per lecture).
- Distribution of credit hours (115 hours):
· 72 hours: interactive live lectures and training workshops.
· 27 hours: required and independent readings.
· 11 hours: chapter questions and self-assessment.
· 5 hours: final review and completion examination.
- Assessment system: continuous assignments, case studies, and an attendance rate of no less than 75%.
- Final project: an online assessment test (25 multiple-choice questions + 5 practical case-study questions), in addition to a discussion of the applied graduation project.
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