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English for Digital Media & Content Writing Diploma

 

English Language / Digital Media and Journalism — Novera International University

 

1. Program Overview:

An intensive professional and applied program extending over 3 months (62 hours of approved study load), aimed at providing writers and content creators with professional language skills for writing and formulating digital content in English. The program integrates persuasive writing rhetoric (Copywriting), linguistic and technical search engine optimization techniques (SEO & Technical SEO), the arts of modern blogging, writing email campaigns, and refining professional editing and proofreading skills for digital platforms.

2. Key Objectives:

  •         Mastering the language and rhetoric of digital media: understanding the characteristics of the language of the digital age, structuring digital paragraphs in a consistent and coherent manner, and employing linguistic persuasion techniques.
  •         Writing search-engine-optimized content (SEO Writing): understanding the linguistic and semantic logic of search engines and applying the rules of article writing and technical SEO to improve content ranking.
  •          Mastering marketing writing and digital communication: writing marketing emails and attractive advertising copy (Copywriting), and understanding the pragmatics of posts and their interactive context.
  •          Editorial proofreading and portfolio building: acquiring revision and proofreading skills as a craft and presenting a professional portfolio (Portfolio) that reflects the quality of completed work.

3. Target Audience:

  •         Content writers and digital content creators wishing to write professionally in English.
  •         Digital marketing specialists and social media platform managers (Social Media Managers).
  •         Journalists, media professionals, and bloggers seeking to develop their skills in digital journalism and SEO.
  •         Students and graduates of Languages, Translation, Media, Information Technology, and Communication faculties.

4. Study Plan Modules (11 Interactive and Applied Modules):

1. The Language of the Digital Age.

2. The Blog as Modern Prose / A Contemporary Prose Style (The Blog as a Modern Prose).

3. Semantics and Search: The Linguistic Logic of SEO.

4. Content Writing for SEO.

5. Search Engine Optimization Fundamentals.

6. Technical SEO Basics.

7. The Grammar and Poetics of Persuasion.

8. Cohesion & Coherence: Structuring the Digital Paragraph.

9. Email Writing and Copywriting.

10. Pragmatics of the Post: Context, Intent & Implicature Online.

11. The Editor’s Eye: Revision as Craft.

5. Organizational Data and Assessment:

  •         Duration and sessions: 3 months (evening period) | 24 interactive lectures, two lectures per week, two hours per lecture = 48 direct training hours.
  •         Language of study and delivery method: English language | fully remote (Online).
  •         Distribution of study hours (62 total approved hours):

·         48 hours: live interactive online lectures.

·         6 hours: required open readings.

·         4 hours: self-assessment and applied questions.

·         2 hours: final review and completion examination.

·         2 hours: portfolio presentations (Portfolio Presentations).

  •         Attendance and assessment requirements: attendance of no less than 75% of live sessions, and completion of assignments and periodic tests.

  •         Certificate and final project: Diploma Certificate in Digital Media and Journalism. The final project includes an electronic examination, a practical assessment, a research seminar, and a portfolio presentation (Portfolio).

 

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